SAQA Atlantic Retreat 2015 - It's all about the light

It's all about Light

Walt Malone is a professional full-time photographer who believes completely in

the practice of continuous learning. “ There is no point in time during the course of our

lives when we know everything” “Photography is no different”. He also believes that in

order to better the industry and maintain an integrity the sharing of knowledge is

imperative. Photography is evolving and with the advantage of digital over the past two

decades photographer have to be held to a higher standard of ability.

Walt promotes that light has been the source of all great photography

and how it is used makes a great photograph. “While Photoshop and other post

production programs will certainly enhance the image we have to start with an image

using a proper selection of light”.

We have all heard the expression to “Show or see something in its best light”.

Normally this is a metaphor which suggests that things both animated and inanimate

are best seen when the viewer sees with a positive attitude. However, if we take the

expression literally and apply it to a photography we are reminded that the difference

between good photography and bad photography has nothing to do with the value of the

camera or what can be “Fixed” in Photoshop.

During the upcoming seminar my hope is raise the level of understanding where

photos are concerned and how photography can easily be created in order to best show

an artisans work in its best light.

Walt Malone, MPA, SPA, F/MPPA, F/SWPP